Posts Tagged ‘GE2017’

A last thought on the general election in the United Kingdom.

Take a good look at the Labour party ads, particularly two that went up near the end of the campaign. The first one uses the a cover of the Keene song “Somewhere Only We Know”. The visuals look like a takeoff on the old Reagan “Morning in America” ads, but whereas the narrator in the Reagan ads talks about how far America had come in four years, these ads had an aspirational quality, “Look who we are, look who we can be, and look who really cares about us.” The song strikes a sad but hopeful tone; if it’s patriotic, it’s of the “look what we could be” variety.

The second has candidate Corbyn quoting Shelley’s “Masque of Anarchy”:
“Rise like lions after slumber,
In unvanquishable number ,
Shake your chains to earth like dew,
That in sleep had fallen on you.
Ye are many,
They are few.”
That first line “Rise like lions …” is an inspiring summons of the trumpet, and then the commercial builds with scenes of teeming crowds gathered for Corbyn. He starts the poem alone, but by the time he gets to the end, some in the crowd are reciting with him. The ad makes you feel the momentum of the Labour campaign, and the tag line, “For the many, not the few” is an effective way of making a class-based argument. Without being angry itself, it appeals to the same rage that motivated the Bernie Sanders and Donald Trump movements in the United States.

The ads wouldn’t work if there wasn’t an actual groundswell; those teeming crowds shown in the ads are real. I still find it hard sometimes to see the appeal of a candidate as far to the left as Corbyn. I think that, like Bernie Sanders, Corbyn is peddling a utopian economic plan where the numbers don’t work. So I for one underestimated him, or maybe overestimated the policy realism of the British public. But it was something to see him increasing in both strength and confidence near the end. And – other than Brexit where he switched to being pro-Europe – Corbyn’s been offering the same political philosophy for decades. In an age where people are desperate for authenticity, that sort of consistency can be attractive; it turned his stale bread socialism into French toast. He didn’t win – people seem to have forgotten that – but he wildly exceeded expectations, strengthened his party (especially his wing of that party) and weakened his opponents. He is to be congratulated.

I return to the ads to say this – Americans take note of them. You’re likely to see ones quite similar to them in our country next year. They were quite good.



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